Havaianas ‘Let’s Summer’

Global summer campaign.

Project by Estudio Pum
Animation / Illustration

‘Let’s Summer’ was a global campaign inviting people to enjoy the Brazilian summer experience through their own pair of Havaianas.

Each poster, referenced comic book layouts or sticker packs, would work as a huge Key Visual delivering tons of illustration for social media and sales points. Each layouts all had a different moods to celebrate summer and each module would have specific illustrations with original lettering.

As the campaign gained momentum, assets for further media was required: pins, stickers, boxes, animation, print artworks. And soon followed bespoke localised posters illustrating the Spanish to the Japanese summer.

 

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