IKEA ‘Living with Light’

A series of beautifully designed, comedic spots to promote IKEA's lighting range.

Project by ROOF

The goal of this series of animated shorts is to show how important correct lighting is to our lives and how the lack of it can lead us to unexpected and frustrating situations – all wrapped in atmospheric lighting and a dose of humour.

Direction: Thiago Steka / Deni Dimovski

View more by ROOF