A characterful Christmas spot for Lacoste
The commercial was commissioned by Grey London and directed by Hattie and Catherine Losing for Lacoste Fragrances.
Hattie shot the animation using stop motion to bring the embroidered Lacoste crocodiles to life, and film them magically racing down a snowy mountain range.
Hattie made two identical mountain slopes – one with ski trails and one without. She then animated the crocodiles skiing down both versions so she could composite them together in post, and made it look as if they were leaving tracks in the snow.
Agency: Grey London
Producer: Janet Smith at Blink Ink
Co-Director: Hattie Newman
Co-Director: Catherine Losing
DOP: Toby Howell
Set Design: Hattie Newman
Motion Control: Max Halstead
Post Production: Blink Ink
Assistant: Poppy Lawman
Assistant: Cristina Florit Gomila
Location: Clapham Road Studios
Making Of’ Film Director: Alex Simpson