Lacoste Christmas ‘Gifting’

A characterful Christmas spot for Lacoste

Project by Hattie Newman
Animation

The commercial was commissioned by Grey London and directed by Hattie and Catherine Losing for Lacoste Fragrances.

Hattie shot the animation using stop motion to bring the embroidered Lacoste crocodiles to life, and film them magically racing down a snowy mountain range.

Hattie made two identical mountain slopes – one with ski trails and one without. She then animated the crocodiles skiing down both versions so she could composite them together in post, and made it look as if they were leaving tracks in the snow.

Client: Lacoste

Agency: Grey London

Producer: Janet Smith at Blink Ink

Co-Director: Hattie Newman

Co-Director: Catherine Losing

DOP: Toby Howell

Set Design: Hattie Newman

Animator:Andy Biddle

Motion Control: Max Halstead

Post Production: Blink Ink

Assistant: Poppy Lawman

Assistant: Cristina Florit Gomila

Location: Clapham Road Studios

Making Of’ Film Director: Alex Simpson

View more by Hattie Newman
Hattie Newman