Levi’s Pride

Justin Poulter & Levi's UK celebrate Pride 2018.

Project by Justin Poulter
Lettering

Levi’s 2018 PRIDE collection celebrated love, acceptance, diversity and inclusivity. The theme was: “I AM______” and they asked the public to fill in the blank. The “I AM______” tees allow customers to be that individual by customising each tee to their liking.

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Justin Poulter