Lifebuoy BotaniTECH OLD

Following last year’s Lifebuoy spot, MullenLowe come back to Dan Woodger again for more polish.

One of the most memorable TV spots during lockdown was Dan Woodger’s original TVC for Lifebuoy, with his distinctive designs and snappy direction raising the spirits, in an otherwise gloomy time.

Well, the client loved it so much that they came back for more! This time to showcase Lifebuoy’s new Multi-Surface Antibacterial spray with BotaniTECH – a 100% Naturally Derived Cleaning Ingredient.

This new film follows a Dan’s now-familiar, simplistic style, as used in the earlier campaigns, and include his trademark lovely transitions and humorous scenes to show the product in action, from spraying a surface or mopping your floor.

It also shows how safe the product is by a child dropping their teddy on a mopped floor and being able to pick it up and put it in his mouth, the same then with an ice cream dropping on the clean surface and then eating it!

Everything is delivered with verve, panache and with yet another killer tune to back it up.

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