Face37 creates Moonpig's playful new logotype and custom font.

Project by Face37

Moonpig unveiled a complete brand overhaul designed by its in-house creative director and creative team, working together with Ian Styles, Simon Smith and Stuart Hammersley with a new typeface by Face37.

The new identity and typeface is being rolled out across the Moonpig website, its products and printed promotional materials as well as being used on TV campaigns. The branding takes an unconventional, but playful, concept that plays on the surreal name of the company.

The new logotype uses a custom type family created by F37 Foundry based on its Ginger Type. The new typeface is a Demi weight that has been named Moonpig Lift-Off.

“The logotype is playfully designed to compress down to form a subtle reference to a pig’s snout in small spaces and extend out to allow play with horizontal formats and interact with the new TV jingle”

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