Mr Kipling

Alison Carmichael redesigns Mr Kipling's logo.

Project by Alison Carmichael
Lettering / Type

BrandOpus approached Alison with a brief to redesign the logo for Mr Kipling.  The new updated logo for the iconic brand features a stylised version of what Alison believed Mr Kipling’s signature might be like, if he were a real person.

In 2018 Studio Robot Food redesigned Mr Kipling’s branding and packaging, taking inspiration from European patisseries. Alison’s brandmark was refreshed, and is now a flat, black colour, printed directly on the coloured background, rather than on a light-coloured label as in previous designs.

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Alison Carmichael