Mulberry

Bringing a Flagship store to life.

Project by Rosanna Webster
Animation / Illustration / Mixed Media

To celebrate the opening of Mulberry’s London flagship store at 100 Regent St, Rosanna was asked to reimagine their AW 18 campaign (shot by Billy Ballard and Jack Wilson) to lead the campaign. Rosanna’s collage animations were used in the stores windows, on Piccadilly circus screens and on digital billboards across London. Her task was to take the stills campaign and bring this to life through animation with her signature touch.

Taking lead from the rich colours found in the photos Rosanna wanted everything to be vibrant and saturated. Mulberry had in recent years changed direction from something quite classic / heritage to a much younger, brighter, poppier feel and wanted the work to reflect this.

Rosanna’s favourite part of this project was having the work up on the Picadilly circus screen, where at points the artwork would take over all the panels and fill the whole screen.

Rosanna loved this project as it enabled her to work across a wide scope of outputs. Plus it was great to see the work across London in various formats.

Full list of outputs:
Postcards for opening/invites
Taxi wraps,
Videos for flagship store windows
Piccadilly circus site video
Various digital billboards across London
Fly posters
Interactive GIF booth in store and social/online.

View more by Rosanna Webster