Proenza ‘Arizona’

Embodying the spirit of Arizona.

Project by Rosanna Webster
Animation / Illustration

Rosanna was one of a group of artists approached to create stills, videos and animations to promote the launch of Proenza Schoulers first fragrance.

Working with a simple product shot and assets from the brands look book, Rosanna took inspiration from the perfume’s existing campaign to create collaged stills and animations that embodied the spirit and world of the fragrance and to run across Proenza’s social channels.

View more by Rosanna Webster