The stars of RuPaul's Drag Race season 13 bring in the new year, or 'Ru-year', with Lebassis' vibrant lettering.
Lebassis was part of the design team alongside Studio Moross, developing assets such as; backgrounds, logo designs, illustrating lettering lock-ups for each S13 Queen of RuPaul’s Drag Race. All assets being used to create a 30 second TV ad illustrating powerful quotes from the Drag Queens of the show.
The client gave a brief per Queen, and each had their their own unique lettering whilst still being consistent with one another through the lettering treatment and colour palette.
Lebassis loved this project and couldn’t be more proud to have played a part in it.