IBM ‘Shape Your Cloud’

An animated brand visual created for IBM.

Project by Not Real
Animation / Character / Type

Although all clouds might seem the same, no two clouds are alike… and in the case of IBM, every cloud is unique to its user. Not Real begin every idea with a sketch, which technology then helps set lines to and define the vision.

Creating with technology is at the heart of IBM, and the way this translated into the design for this project was with outlines and strokes reminiscent of blueprints being mixed with modern gradients, with lightweight type is used with wider negative space and open layouts.

Directed by: NotReal
Produced by: KasanaCreative Direction: Valeria Moreiro & Milton GonzalezExecutive Production: Roberto ConnollyArt Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez
Design: Octavio Pollono, Valeria MoreiroAnimation: Juampi Sciaccaluga, Macs Riedel, Milton Gonzalez

Music & Sound Design: Facundo Capece & Lola Richter

Agency: Gr0wthDr1vers
Creative Director: Etan Bednarsh
Art Director: Zach Landsdale
Post Producer: Ali Webb

Client: IBM

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