Sloggi – Zero Feel

Hand lettering for Sloggi's campaign 'Zero Feel' with MullenLowe London

Project by Alison Carmichael
Lettering / Type

Alison was commissioned by MullenLowe London, to create hand lettering for Sloggi’s campaign ‘Zero Feel’. The campaign lived across TV, print, social media as well as in-store activation.

The global campaign introduced the Zero Feel range – seamless bodywear with no wires or fastenings, made from 360 stretch fabric for an ‘unfeelable feeling’ that seeks to revolutionise the bra category and bring true comfort to women across the globe.

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Alison Carmichael