Samsung ‘Taipei Adventure’

An original short to mark an opening event for Samsung in Taiwan.

Project by Dan Woodger
Animation / Character

Working with Leo Burnett Taiwan, Dan wrote, directed and animated this wonderful short animation celebrating the city of Taipei which would then open the Nuit Blanche Animation festival as part of a multi-faceted marketing collaboration with Samsung.

Dan was flown out to Taiwan where in the run up to the festival he took part in a series of press conferences, live drawing sessions and even a fan Q&A at the Samsung flagship store.

During his two week stay in Taiwan he was shown around the city by a documentary film crew, who took him to cultural locations such as Taipei’s Elephant Mountain (“Xiangshan”) and the Raohe Night Market. It was here Dan was able to play with the Galaxy Note 8, combining photographs with his characters using the S Pen.

On the night of the Nuit Blanche festival, the Mayor of Taipei introduced Dan’s animation which was then projection mapped onto the University of Taipei library building and soundtracked live by the City Orchestra.

Samsung also set up a booth at the event using Dan’s artwork as the backdrop, making cut outs of his characters to populate the space as well as custom phone cases.

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Dan Woodger