Chervelle Fryer brought Christmas to life in 2017 at Fortnum & Mason.
Chervelle Fryer brought Christmas to life in 2017 at the quintessentially British Christmas shop, Fortnum & Mason.
Chervelle and Jelly worked closely with Otherway to help realise their vision for Fortnum’s 2017 Christmas campaign. Taking form as a monumental illustrative frieze, the windows show scenes of interactions between classic Fortnum & Mason characters, taking life from the depths of Chervelle’s imagination and a range of classic personified Christmas products.
The catalogue features a wraparound dust sleeve featuring the full illustration, and characters dotted throughout. The gold foil type of Alison Carmichael’s ‘Together We’re Merrier’ also features on the cover.
Mixing the heritage of Fortnum & Mason and art direction from Otherway, you can see…
A tuxedo wearing, dapper Indian elephant in a tiny boat, popping a bottle of Fortnum’s champagne over a party clad shoal of fish. A balloon basket with a gang of personified products come to life to help pull the cork.
A Christmas tree is being decorated by a team of birds and bees, whilst a team of presents at the base of the tree excitedly help and clap with excitement.
There’s a long feasting table going off into the distance with a procession of hampers, a pipe organ that is complete with singing pipes/candles along with a Wolf and his band of sheep, sitting on a maraca playing crocodile.
A laughing clock holds Mr. Fortnum & Mr. Mason either side of it. Two penguins in waistcoats are at the top of an Advent Calendar ‘building’ opening the top windows which represent the 24th of December.
The flame of a log fire is reading last year’s ‘Together we’re Merrier’ catalogue to smiling logs whilst a Fortnum & Mason rocket carries animals which are dropping off hampers/presents in parachutes.